Outset Design
Outset Design
Outset Design
Outset Design
Design

Your story starts here – let’s design it together.

Whether you’re re-imagining your brand, creating an engaging digital presence, or launching a visionary product, we bring depth, innovation, and precision to every project. Let’s collaborate to bring your vision to life with designs that inspire, connect, and stand out.

Lauren Grey, Outset Consulting Co-Founder

Design Philosophy & Approach

At Outset, our design approach is shaped by Lauren's nearly 30 years of experience, honing a deep understanding of what works—and what doesn't—when solving design challenges. Collaboration is at the heart of our process. We take the time to truly understand our clients, exploring their values, vision, and goals. Through brainstorming and creative exploration, we craft solutions that authentically reflect who they are and what they do. By getting it right from the beginning, we establish a strong foundation that ensures all subsequent materials are aligned and impactful.

"Design is a key element of developing an identity for every business. It’s often overlooked or undervalued, but few things will give you more than an investment in yourself and your company’s brand."

Design Services

We know that each business has it’s own unique needs, so this list is our most commonly requested services but we would love to hear about any ideas or need not listed here as well. The sky is the limit!

Logo Design

A logo is the visual cornerstone of your brand identity. We specialize in creating logos that resonate with your brand’s values, vision, and target audience.

Discovery
- Getting to know you and your business
Initial Concepts
- Based on discussions, concepts can range from a single concept to a page full of sketches
Refined Concept(s)
- Picking a direction
- Tightening the concept
- Providing variations, colors, etc.
Finalize Your Logo
- A fully vector version of your logo will be created
- Many different file formats will be provided

Brand Guidelines

As an add-on to our logo design services, or for those with an existing logo/brand who want to take the next step and define the brand more completely with fonts, colors, and other brand elements.

Small Brand Guidelines
- Logo treatment
- Font treatment
- Color palette
Large Brand Guidelines
- Everything in the Small Brand Guidelines plus:
- Photography examples
- Voice & messaging examples
- Social media treatments

Website

We offer several different website packages to handle different types of businesses. We can advise and help you find what fits your goals as well as budget.

Single-Page Simple Site
A simple page announcing your business and contact information with basic details meant to make finding you possible.
Single-Page Full Site
A simple page that includes navigation that moves you throughout the homepage sections that mimic a multi-page site.
Multi-Page Site (3-5 pages)
- Homepage
- Services/Products/Focus Page
- About/History/Process Page
- All pages would include contact information
Multi-Page Site (6+ pages)
This type of site will be customized to fit your needs precisely.

Social Media

Design for social media can be time-consuming and confusing. Outset will help you navigate what you need to ensure that your social media looks and sounds as accomplished as you are.

Holiday Package
This includes all major holidays (15) design specifically for your business.
A la Carte Posts
This package is set up as a retainer that provides you exactly what you need for your business. Whether it's one post a month or 2 per week, we can help execute your vision.

Presentations

Many businesses require presentations to conduct business. Outset understands that ensuring these materials create an impressive lasting memory to your target market.

PowerPoint Presentations
Adobe Acrobat Presentations
Keynote Presentations
Google Slides Presentations

Brand Extension

Outset has a particular specialty in taking a new or existing brand and building out brand materials that support or extend the brand's reach visually as well as in messaging.

Business Collateral
- Letterhead, business cards, and stickers
Other Branded Materials
- Flyers & brochures
- Signage
- Animations
- Annual reports
- Landing pages
- Branded gifts
- Advertisements
- And a whole lot more!
Client: GiftWorks
Client: SaferCaring
Client: Kelly, Inc. Electrolysis
Client: Swift Passport & Visa Services
Client: The Tiny House Concierge
Client: Selva Connections
Ready to get started?