Outset Communications
Outset Communications
Outset Communications
Outset Communications
Communications

Crafting messages to connect with your audience.

Effective communication is at the heart of every successful business. Every word is an opportunity to tell your story as authentically and effectively as possible. It is your first introduction to your customers, peers, and competition. It is also the foundation that you build your business and ethos on.

Patricia Hui, Outset Consulting Co-Founder

Communications Philosophy & Approach

I specialize in helping small brands and individuals put their thoughts into words. That looks like distilling key narratives for thought leadership opportunities, reworking a brand’s messaging framework, or teaching them how to communicate clearly and effectively to resonate with an audience. It’s my job and passion to help you tell your story as authentically and impactfully as possible.

“Customers are getting smarter, which means they know when a brand is just feeding them trendy lingo to capture their attention. Outset isn’t here to help small businesses be like the rest, we’re here to help you create a narrative that you can be proud of, and your customers resonate with.”

Communications Services

A good branding strategy should start with a straightforward question: Who are we? The answer to that question is endless, but there is a strategic way to tackle that question to ensure efficacy and professionalism.

Communications Strategy

Ideal for start-ups and businesses looking to build something new.

Developing comprehensive communication plans.
- Custom Messaging Frameworks
- Internal Communication One-Pagers
- Strategic Outlines
Defining key messaging and audience segmentation.
Advising on crisis communication strategies.
Communications Audit.

Public Relations

Ideal for businesses that want to establish a PR campaign or need someone to help manage one.

Press Release creation and distribution.
Building and maintaining media relationships.
Managing event publicity and promotional campaigns.
- Track PR metrics, present findings, and adjust strategies to optimize outcomes
- Lead proactive and reactive media engagement to drive coverage in support of our SEO strategy and other business objectives
Campaign management including design, press kits, media outreach, and event promotion.

Demand Generation

Designed for brands who have an established reputation, but want to extend their reach to new and existing customers.

Content Marketing Strategy – Planning and executing content that educates, engages, and drives leads, such as blogs, whitepapers, or videos.
Email Marketing Campaigns – Building targeted email sequences to nurture leads and convert them into loyal customers.
Search Engine Optimization (SEO) – Optimizing your website and content to attract organic traffic and boost visibility.

Content Creation

Ideal for companies who need a little support when it comes to filling out their asset library.

Copywriting for blogs, newsletters, and websites.
Crafting scripts for interviews, webinars, or podcasts.
Social media content strategy and design.

Branding & Messaging

Ideal for brands and individuals who need to establish or strengthen their market presence.

Establishing a unique brand voice and tone.
- Personal workshops and thought leadership programming tailored to your business directives and goals. 
- Designing logos, brand guidelines, and visual assets.
Conducting brand audits and repositioning efforts.
Competitor and Market Analysis.

Social Media Management

Ideal for brands who want to extend their messaging to a larger audience.

Managing content calendars and engagement strategies.
Running social media advertising campaigns.
Analytics and performance reporting.

Training & Workshops

Ideal for C-suite or leadership members who want a little extra support for key moments.

Media training for executives for public speaking, events, seminars, webinars, etc.
Crisis communication simulations centered around proactive risk management.
Messaging workshops for in-house teams.
Thought leadership assessment for elevated positioning.
Ready to get started?