As a previous client of Lauren's, Mitch Kanter reached out looking for help with a new venture. He and his partner, Paola Lara Jiménez, were looking for a visual identity. They did not have a direction selected and a large part of the project was to help define the direction using a large variety of ideas and visual examples provided.
After several rounds of concepts and revisions, a new identity was formed and subsequently used to develop all the other business materials for Selva Connections.
As a true startup with a hazy vision, Outset interviewed the co-owners, Mitch and Paola to learn all they could about their overall dream to extract the essence of what Selva Connections was to develop the branding and subsequently the website that they planned to use as their primary business asset.
Over the course of 4 months, Outset developed a myriad of logo options that helped shape the final brand identity. From there, a custom website was designed and built to support the new venture which has been growing steadily each year as they adapt their business to any and all challenges they face.
